LALDERING,
BORN IN 2002

CULINARY ARTS ACADEMY / MUTFAK SANATLARI AKADEMİSİ (MSA)                                   2024 – Present | Istanbul, Turkey

Illustrator                                                                              

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• Designed monthly catalogue covers for distribution across 55+ workshops, ensuring alignment with MSA's visual identity.

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• Collaborated weekly with the marketing team to ensure consistent visual language across all initiatives.

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• Developed time management skills to transfer cover designs a month in advance for timely publication.

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• Researched and created concepts that aligned with annual marketing strategies, special events, holidays, and monthly food trends.

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LABECA LONDON                                                                                                 September 2024 - January 2025 | London, UK

Brand Assistant

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• Actively represented the brand in Labeca’s Motcomb Street store, driving sales and enhancing customer engagement while assisting with content creation and promotional activations.​

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• Lal’s strongest skills... included her graphic design talent... presenting work that went above and beyond the set brief... her style is unique, bold and playful." — quoting from the reference letter.

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81 KITE CLUB                                                                                                                                    2024 – 2024 | Ayvalık, Turkey

Merchandise Designer 

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• Transformed creative character design into tangible products, developed a deep understanding of colour theory and fonts

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• Managed textile supply chains, negotiating with vendors, and ensuring that production schedules and quality standards are met.

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METEX DESIGN GROUP                                                                                                                  2023 – 2024 | Istanbul, Turkey

Interior Design Internship 

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• Cactus Hospitality Project - Bodrum, Turkey: Developed design plans for single and double rooms, using AutoCAD to align with the hotel’s new brand identity.

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• Maksimum Houses Residential Project - Ortaköy, Istanbul: Introduced two design options, addressing space limitations and

professionalising in client presentations.

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• Nazar Collective Hospitality Project - Antalya, Turkey: Formed two different mood boards to guide the visual and thematic direction focusing heavily on material.

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• Göcek Houses Residential Project - Göcek, Turkey: Proposed a hand-drawn presentation by focusing on atmospheric concepts.

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• The Asylum Chapel Project, London, UK: Designed a modern public house within a Grade II listed building, demonstrating expertise in integrating contemporary design with historic architecture.

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BEAUTENICA COSMETICS                                                                                                              2023 – 2024 | Istanbul, Turkey

Creative Director 

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• Analysed market trends, consumer behaviour, and competitive landscapes to drive and refine creative direction for social media platforms.

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• Articulated creative concepts in written and visual formats, frequently pitching ideas to clients and senior leadership.

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• Formed and refined brand identity strategies, overseeing the development and evolution of a brand's image across multiple

platforms.

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• Developed seven product packaging, six stickers, the manual booklet for PR package, and digital illustrations for social media; curated photography shoots for seven skincare products.

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BRANDY MELVILLE UK                                                                                                                          2020 – 2021 | London, UK

Sales Floor Associate 

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• Learned how to interact with customers, prioritise their needs, and manage to proceed with POS systems in a busy environment.

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• Gained experience in tracking and managing inventory, restocking shelves, and ensuring that products are displayed properly.

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